Farah Kassab

Urban and Environmental Planning Expert | Career Coach & Mentor

I am an urban and environmental planner with over 15 years of experience delivering master planning projects across the Gulf region. I have led the development of large-scale, complex masterplans for major UAE government and private sector clients - working across both strategic frameworks and detailed design.Driven by a commitment to shaping not only cities, but the people behind them, I work with urban development professionals to strengthen how they lead and perform in practice.In today’s AI-driven landscape, technical expertise alone is no longer enough.
The professionals who stand out are those who can communicate clearly, influence decisions, navigate complexity, and lead with intention.Through tailored coaching programs, I supports designers, planners, and engineers to build these capabilities, including:
- Communication & influence
- Negotiation & stakeholder management
- Assertiveness & leadership presence
- Delegation & team effectiveness
- Time and energy managementIf you’re ready to elevate your career or unlock stronger performance within your team book a call to explore how we can work together.

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